Pharma Using De-Identified Data to Solve Medicine Adherence Dilemma
Physicians prescribe medications to patients in order to address certain health conditions, illnesses or diseases. However, patients don’t always take their medicine as prescribed which could increase the risk for hospital readmissions, as well as serious health complications. De-identified data about medicine adherence is providing valuable insight to pharma companies and arming physicians with the information needed to increase patient adherence.
Many doctors realize that patients don’t always take medicine as prescribed. Some stop taking medicine when they feel better and others get busy and forget. As noted in “Pharma companies gain access to de-identified data on adherence for specific drugs,” posted by Stephanie Baum on MedCityNews.com, Medisafe is hoping to provide answers by making sense of de-identified data from Medisafe app users. A pilot study by Medisafe tracked the users of an HIV drug and discovered that Friday evening, between 3pm and 6pm, was the worst time for medicine adherence. Adherence also dropped steeply between days 27 and 32 of taking the medication. By understanding the behaviors of patients, pharmaceutical companies can develop videos, articles and other educational content for patients and offer patient assistance programs to improve adherence and provide better outcomes for these patients.
Gain Greater Visibility Into Key Data with ERP and CRM
De-identified data can be analyzed and used for any number of issues facing physicians and their patients. Medical device manufacturers and other healthcare providers are gaining greater visibility into data by deploying modern management solutions, such as enterprise resource planning (ERP) and customer relationship management (CRM) solutions. Modern ERP solutions provide control over business data from financial transactions to inventory and supply chains to production and manufacturing activities.
Today’s CRM solutions offer greater insight into customer needs, buying behaviors and product trends. Together, the data from ERP and CRM offers healthcare organizations, physicians and medical device manufacturers valuable insight into their business operations and how patients and customers perceive or use their products and services. This insight can then be used to develop stronger products and services and improve common challenges like medicine adherence.
Capture, analyze and use the data being generated through business activities and interactions with customers by deploying modern ERP and CRM. Contact AKA Enterprise Solutions for additional information about these cutting-edge solutions and the benefits they deliver to medical device manufacturers, physicians, pharmaceutical companies and others in the healthcare industry.