Marketing Automation Leads to Marketing Success
The marketplace is fast-paced, and strong marketing efforts can fill up the sales funnel rather quickly. Lead nurturing is an important part of making sales; however, information can travel so quickly that it becomes difficult for marketers to follow up on leads or identify new opportunities. Marketing automation will streamline each stage of the sales process, improving the productivity and success of your marketing team and giving sales a much-needed boost.
As discussed in “Use Marketing Automation to Turn Leads Into Brand Ambassadors,” posted by Jamie Nacach on Business2Community.com, studies indicate nearly half the leads a company might have collected are on the fence about making a purchase. In addition, nearly 80% of new leads will not result in a sale. Those are rather discouraging odds, but not impossible to overcome, especially when you have the right technology in place.
Strengthen Marketing and Sales Efforts with CRM
A comprehensive customer relationship management (CRM) solution is the best tool in a marketer’s toolbox. Time-saving automations within CRM add a new level of efficiency and insight marketers can use to develop new customers and engage existing customers, while improving productivity. Here’s how:
- Attract new customers: CRM provides a centralized location for existing customer-centric information. The data you collect will provide valuable insight into a customer profile or buyer persona. As you get to know the type of customers most likely to use your products or services, you can then tailor marketing efforts to grab their attention.
- Strengthen existing customer relationships: You know courting new customers takes more time and money than keeping existing ones. Strengthen existing customer relationships by analyzing interactions, such as past purchases or responses to marketing campaigns. Then, leverage this insight to nurture customers with offers or promotions they respond to.
- Use time wisely: CRM offers customizable workflows and automatic alerts that automate common situations. You can establish a process for how to respond to a lead, purchase or automate follow-up activities. The time you save from shuffling paperwork or repetitive tasks is more time you have to focus on marketing efforts and customers.
The business intelligence features in CRM add a higher level of insight marketers can use to understand customers better and develop messages that resonate with new prospects and engage customers. This, along with workflows and other automations, will streamline and strengthen the entire sales cycle from lead generation to post-sale follow-up.
Contact us to discuss how you can achieve marketing success through a marketing automation solution tailored for media and entertainment.