Improve Marketing Content By Tapping Into Social Media

There are so many options for marketers to pursue when developing campaigns to attract new prospects, strengthen relationships with existing customers, or develop brand awareness.  Trying new marketing platforms can become expensive and may not generate the attention or the results you had intended.  Here are a few tips for tapping into social media and your customer relationship management (CRM) solution to develop the marketing content that will get to the heart of your audience.

In “8 Ways Social Listening Can Benefit Your Content Marketing,” posted by Kristian Bannister on Business2Community.com, Bannister explains how social listening has benefited their content marketing efforts.  Of the 8 tips offered, here is a discussion of the top three:

  1. Identify your target audience: Demographic data can be helpful in fine-tuning marketing efforts.  You can use your CRM solution to identify trends within your historical sales and customer data.  Knowing who is most likely to want or use your product can help you identify a stronger message for the customers most likely to listen.  Tap into social media – directly from Microsoft Dynamics CRM 2015 and you may discover a new demographic or specific pain for an existing account.
  2. Engage your audience in the right way: The message you send and how you send it is important to consider along with your target audience.  Traditional print media, TV, online, email, SMS, and social media marketing are all viable options, yet your target audience may not be using them all.  In addition, the message you send may not be exactly the same across all marketing mediums.  Just as you target your audience, you need to fit the right message to the various platforms.
  3. Monitor and measure your efforts: Regardless of who your customers are or where they prefer to see your message, you need to monitor and measure your efforts in order to reach your goals.  You can release and track marketing efforts through a CRM solution and monitor resulting leads, sales, and other customer interactions.  Learning what works is just as important as learning what doesn’t work.

Marketing is an important, yet often challenging part of business operations.  Contact AKA Enterprise Solutions to learn how to make the most of your efforts with a CRM solution.

By | 2018-07-06T21:10:21+00:00 April 15th, 2015|Customer Service|0 Comments
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Contributor: AKA Enterprise Solutions

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