Bemis is a 100-year old, worldwide adhesives and specialty films company—trusted by the world’s greatest technical, performance, luxury, and lifestyle brands. The company focuses on close collaboration with designers, developers, and factories to devise solutions that help make products higher performing, lower profile, and more engineered to fit.
Bemis’ business model is unique and complex, built upon market innovation and strong relationships with a handful of the world’s most recognized brands–including all their divisions as well as the manufacturers they use. Rapid growth and a significant increase in global competition prompted them to look for a globally-available CRM solution that would enable sales and development organizations to have visibility into one another’s customer and product data. In addition, Bemis works directly with brands as well as factories, so the two needed to be “married”, enabling Bemis to gain exposure throughout, generating new opportunities and expanding existing relationships. With Microsoft Dynamics 365, the company now has complete visibility around the world and the ability to proactively manage relationships and business development efforts.Download case study