Cloud-based software solutions for Medical Device companies: Go to market faster while meeting regulatory requirements
Medical Device companies operate in one of the most competitive – and regulated – industries today. Like many technology, electronics, and device manufacturing organizations, success in the Medical Device industry depends on a company’s ability to produce the highest quality products faster than the competition. Unlike other industries, however, Medical Device manufacturers must meet some of the most stringent government and customer compliance regulations regarding documentation, controlled processes, and product safety.
CRM for Medical Device companies
Despite discouraging early experiences within Medtech, there are many firms that are re-examining the benefits of customer relationship management systems (CRM) and finding implementation easier this time around. Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM) enables seamless customer support by leveraging company data across the sales, marketing, and service functions.
Building strong customer relationships through best-practice service processes will be a new competitive advantage. Medtech firms which include the delivery and support of equipment, end-user training, etc. into their CRM strategy and CRM toolbox have a better chance to be the firms that will grow on a strong and happy customer base.
A Medtech firm that does not understand the importance of post sales activities and processes will have an uphill battle with unhappy customers, a high customer churn rate, bad reputation, etc. In a market that gets more and more competitive every month, this cannot be an option. In the end, CRM is all about having the customer relation in focus and once the agreements have been signed, the customer experience comes down to the end-user experience.
Deploy new sales strategies to enhance growth
There are a growing number of Medtech firms that are extending their Sales and Marketing strategy into deploying a “traditional” pharmaceutical sales force with the mission to target and promote the Medtech offerings to key stakeholders (Key Opinion Leaders etc.) of the end-user community. The usage and benefits of the Medtech equipment will be secured. Additionally, the usage and benefits for those types of Medtech equipment that are charged based on usage growth on already deployed equipment can be enhanced.
CRM affects management’s ability to execute
The tangible benefits of CRM in medical products are substantial and can come from several areas, including greater sales and marketing effectiveness, and more consistent and timely customer support.
Making CRM work is an executive-level responsibility and requires ongoing management support. It is about leadership. It is about understanding your business and leveraging the latest technology to better compete. It is about involving the right people in the organization. It is about starting slow and providing continual wins to your customers and your employees. It is about enhancing customer relationships.
ERP for Medical Device companies
AKA understands that as medical device manufacturer, your success depends on your ability to manufacture superior products. You must follow closely controlled processes to develop and manufacture products that meet the strictest quality standards.
Medical Device manufacturing companies operate in one of the most competitive – and regulated – industries today. Like many technology, electronics, and device manufacturing organizations, success in the Medical Device industry depends on a company’s ability to produce the highest quality products faster than the competition. Unlike other industries, however, Medical Device manufacturers must meet some of the most stringent government and customer compliance regulations regarding documentation, controlled processes, and product safety.
In order to maintain compliance and a competitive advantage, Medical Device manufacturers need integrated planning and manufacturing processes with order management to provide available-to-promise and capable-to-promise processing, fully-integrated quality testing and quality control, online quoting and conversion to orders, kitting and assembly, lot and serial number traceability, and warranty and recall management.
Powered by Azure and Microsoft Dynamics 365 (formerly known as AX) AKA’s software solutions are designed for organizations that manufacture medical devices. The solution goes beyond traditional enterprise resource planning (ERP) to provide financial management, product management, customer relationship management (CRM), supply chain management (SCM), and more, giving you the ability to meet your unique needs including:
- Trace a product’s life cycle—from design through manufacture to post-sale.
- Leverage a central knowledge repository for process and product history with our robust product lifecycle management (PLM) solution.
- Rely on a framework for compliance with regulatory and industry standards, including the FDA (21CFR11) requirements.
- Improve lead times and reduce waste through implementation of lean strategies.
- Strengthen inventory and warehouse management with use of barcode technology.
- Improve visibility with our comprehensive end-to-end solution designed for companies like yours.
AKA helps Medical Device companies demonstrate that they meet the processing, safety and tracking standards required by law. The software and services we provide can help reduce the time and effort required to maintain FDA compliance and enable Medical Device manufacturers to focus more time and effort on producing the highest quality products – and speeding time-to-market.
AKA’s DynamicsAdvantage for Life Sciences, powered by Microsoft Dynamics 365 (formerly AX) and Azure, includes extended functionality for:
- Electronic Device History Records (EDHRs)
- Quality Control and Document Management
- CAPA Incident and Non-Conformance Management
- Software Systems Validation
- Enhanced Audit Trails and Electronic Signatures for 21 CFR Part 11 Compliance
- Support for cGMP, HACCP, ISO, and other Compliance Regulations
- Material Control and Recall Procedures (Lot Traceability)
- Expanded Approval Controls
- Enhanced Quality Orders
- Training and Certification Management (Learning Management System)
- Mixed-Mode Manufacturing (Discrete, Lean, Process)