Twitter Helping Advertisers Schedule Spending
In the fast-paced and constantly changing world of advertising, Twitter is developing a new tool to make the lives of advertisers a little easier. Advertisers may soon be able to set up a calendar of upcoming events and schedule their ad campaigns in advance. Replacing a manual task with some time-saving automation not only helps advertisers, but may level the playing field with Facebook and other businesses.
As discussed in “Twitter Tool Lets Advertisers Plan Their Spending for Events,” posted by Sarah Frier on Bloomberg.com, Twitter is creating a calendar in their ad-sales section for marketers to use to schedule ad campaigns in advance of special events. For big events, such as the Super Bowl, advertisers can use these automated features to plan their parameters, which also includes the timing and hashtags for the event. Project Lightning is a tool that groups the best content about an event into channels that make it easier to see as they unfold on Twitter. These features cater to advertisers who want to plan, track, and measure spending on Twitter so they can monitor spending and their return on investment.
Monitoring spending on Twitter, as well as other advertising methods, is an essential component to any marketing and advertising campaign. Advertisers can use a customer relationship management (CRM) solution, such as Microsoft Dynamics® CRM, to manage marketing campaigns, customer responses, and gain valuable insight into marketing efforts on all platforms – digital and traditional. Microsoft Dynamics CRM offers a simple way to capture customer data, as well as marketing data, that you can use. Built-in business intelligence features can support data analysis, necessary for profiling audiences, tracking interactions, and developing content that captures the attention of new prospects while also engaging existing customers. In addition, when combined with a powerful enterprise resource planning (ERP) solution, such as Microsoft Dynamics® ERP, you can gain greater insight into expenses and closely monitor budgets to prevent over-spending, as well as determine whether you are achieving an acceptable return on investment.
Make sure all of your social media and traditional advertising efforts are meeting your strategic goals. Contact AKA Enterprise Solutions for more information about using CRM and ERP to monitor marketing and advertising campaigns from start to finish.