Tips to Breathe New Life Into Your Online Marketing Efforts
This digital era is evolving quickly, which means marketing tactics need to evolve quickly, too. Marketers are challenged with distinguishing between online fads and successful tactics for engaging customers with very little money in the budget to cover mistakes. Breathe new life into your marketing plans by deploying a powerful customer relationship management (CRM) solution.
As suggested in “5 of the Most Important Online Trends for Marketing Managers Today,” posted by Quentin Aisbett on Business2Community.com, digital marketing—particularly online efforts—is constantly evolving. As a result, marketing managers are challenged with determining which efforts are worth trying and which may not offer the same level of success for your business as it does for others. Interestingly enough, one of the top trends noted by Aisbett can also help marketers make these difficult decisions, and that is marketing automation. Modern software systems like CRM can be used to automate common tasks, such as managing customer information, releasing email campaigns, tapping into social media, or monitoring these and other activities. By automating common tasks, you can free up time for your marketing team to focus on strategic marketing and advertising operations and interact with customers.
Measure and Monitor Marketing Programs with CRM
Stronger CRM solutions, such as Microsoft Dynamics CRM, can also provide greater insight and control over leads and sales. Understanding why customers abandon online shopping carts or which marketing efforts trigger sales can provide valuable information about customer buying behaviors and other trends. You can then use this information to strengthen marketing efforts, improve customer services, and increase sales.
You can also use CRM information to monitor new marketing efforts to determine if they are worth your investment. Aisbett indicates that video marketing is increasing in popularity. Facebook has now passed YouTube in several key metrics including total video views and uploads. Snapchat has also increased its membership base in the 18-24 and over 35 user groups. Video and Snapchat may offer a successful online marketing trend for your business; however, you need to measure and monitor efforts to make a data-based determination.
Evaluate your digital marketing options and test these new efforts with the support of a powerful CRM solution. Contact AKA Enterprise Solutions to learn how to measure and monitor marketing programs with CRM and use this insight to breathe new life into your sales and marketing programs.