Why a Successful Marketing Program Requires Teamwork and Technology
Marketing programs typically vary by industry, as well as business type and size. What every successful marketing program has in common is teamwork and technology. Whether you have a dedicated in-house marketing team, rely on outside expertise—or a combination of both—your people need to work together towards a common goal. In addition, your goals must be measurable. And that means you need modern marketing technology, such as an integrated customer relationship management (CRM) solution.
As you develop a strong sales and marketing team, you are looking for a particular set of skills. You may hire experts in the industry you serve or in the marketing world, as well outside help to fill in gaps. Each of the marketers and sales professionals you hire bring a unique set of talents and expertise. It’s not unusual to see these experts hold their knowledge and client base close to the chest. This, when combined with disparate software, discourages collaboration and teamwork—the very thing a successful marketing team needs. Shake things up and challenge the status quo by taking your team and marketing program in a completely different direction.
3 Ways Teamwork and Microsoft Dynamics 365 Work Better Together
A successful marketing team will build an atmosphere of teamwork and collaboration upon a strong foundation of technology. These two things, teamwork and technology, are the keys to an efficient and proficient marketing program. As noted in Does Your Marketing Team Have These 9 All-Star Qualities? on Entrepreneur.com, your marketing team—like a baseball team or construction team—should work together. However, that alone doesn’t make for a strong or successful marketing program.
Modern marketing technology, like Microsoft Dynamics 365, provides your people the tools needed to be successful. Here are three ways that teamwork and Dynamics 365 work better together:
- Communication: It’s important that your internal and external people communicate effectively and often. Dynamics 365 centralizes key data, making it easier for people to enter, reach and use. Looking at the same set of facts and figures, your marketing team can discuss tactics and trends, then strategize marketing campaigns.
- Coordination: By communicating often, your people will be on the same page and work together toward a particular set of goals. Workflows and other automations streamline common tasks, improving productivity. Notifications can be established to alert managers when certain tasks need approval or are completed. This ensures that important tasks or milestones don’t fall through the cracks.
- Goal orientation: Successful marketing programs have strategic goals and clearly defined plans on how to achieve them. Dashboards highlight key performance indicators in real-time. Leaders can monitor campaigns, leads and sales, as well as other activities, then respond faster to exceptions or deviations that could derail marketing efforts. By measuring and monitoring marketing efforts, and the resulting leads and sales, you can determine whether your marketing program is headed in the right direction.
Having a strong marketing team is just as important as having modern marketing technology. These two elements are important for developing a marketing program that yields results. Contact AKA Enterprise Solutions for more information about nurturing teamwork and a strong marketing program with Microsoft Dynamics 365.