Strengthen Your Online Presence And Branding
A customer’s first point of contact with your business will likely be online with your website. A customer could be researching your business or a specific product or service that you offer and this is your opportunity to shine. Having a strong online presence can improve customer satisfaction and boost sales, which is why you need to make a good first impression.
As indicated in “5 Ways to Protect Your Brand’s Online Reputation,” posted by Patrick Ambron on Entrepreneur.com, today’s tech-savvy customers often perform an online search before stepping foot in a store or making a purchase online. With this powerful connection to the Internet, it’s clear that businesses need a strong online presence and a plan for interacting with customers online. Here are several Internet basics to keep in mind:
- Keep it current: Since your website can be one of the first touchpoints for customers, make sure it includes fresh content including updated contact information, product and service offerings, and other information about your business. Wrong phone numbers, for example, will frustrate customers and send them directly to competitors.
- Make it useful: A blog and links to articles within the industry can provide helpful information about your products or services as well as trends within your business sector. These value-added features can capture the attention of customers, earn trust, and can trigger discussion or motivate a sale.
- Tap into social networks: Social networking sites such as Facebook, Twitter, and YouTube are heavily trafficked and a great place to find and engage customers. You can use social media to share information, invite customers to upcoming events, or make other announcements including promotions.
When developing an online presence, whether it’s a website or social presence, you need to monitor and measure the activities to ensure a return on investment. As you dedicate time, money, and resources to these activities, you want to know what’s working and what isn’t. A customer relationship management (CRM) solution can capture the data you need to know to improve your online presence and strengthen relationships with customers. Contact AKA Enterprise Solutions to learn how CRM can improve sales and customer relationships as well as support a strong online presence.