Moving Advertising To Facebook, It’s Finally Time
Big brands spend the most money on TV advertising because it has the reach and impact that they prefer. Now, Facebook may be the next favorable spot and moving mobile video ads to this social network powerhouse might just echo the reach that TV has always offered.
According to “As Mobile Video Ads Soar At Facebook, Big Brands Pile In,” posted by Robert Hof on Forbes.com, Facebook’s second-quarter results were less than thrilling for investors. However, big brand advertisers including Procter & Gamble and Under Armour are increasingly turning to mobile devices to reach and engage customers. Mobile ad revenues are rising faster than ads overall and Facebook is becoming the next ‘must have’ for big brands, after television. Facebook is viewed by nearly 844 million people each day and runs ads on other apps including Instagram, WhatsApp, and Messenger. As such, advertisers have a new opportunity to reach users on different platforms and in unique ways. In addition, Facebook offers advertisers the ability to buy ads using the same measurements used with TV ads and can measure the impact of ads on actual product sales.
Digital media offers businesses many new opportunities to reach out and engage with their customers. When embarking on these efforts, use a robust customer relationship management (CRM) solution to learn more about your customers and other audiences so that you can develop the superior content that can engage customers on the platforms that they are comfortable using. You can also use CRM to capture interactions with customers and manage business relationships with advertisers, content licensees, and providers.
By capturing customer-centric information in an integrated CRM solution, you can gain a 360-degree view of customers. You can use the information to create more effective advertising campaigns and improve up-sales and cross-sales by using multiple formats and channels. A single, centralized solution can prevent duplicate efforts and redundant data-entry, which not only saves time, but also protects the integrity of your data.
Strengthen customer engagements and boost sales with the support of CRM. Contact AKA Enterprise Solutions for more information about using CRM to learn more about your customers, the platforms they use, and which advertising efforts yield the best results.