Mind the Gap: How Financial Services Firms are Using the Microsoft Power Platform to Accelerate CRM Initiatives…Including Salesforce Examples

If you’ve ever been on the Tube (subway) in London, you’ve probably noticed as you’re entering or exiting the train a voice overhead saying—very congenially—“Mind the gap.” This simple, seemingly innocuous statement is meant to warn riders to watch out for the space between the platform and the train…and it’s not to be taken lightly. If you don’t mind that gap, you risk tripping or falling…which could slow down your journey to your destination—and slow down the train, too. 

What does minding the gap have to do with financial services??

This phrase is seen by business experts as a powerful analogy. In a recent Inc. article, Josh Linker said, “While the gaps in your organization aren’t screaming for attention, they can be a wellspring of opportunity…the rallying cry for you to explore what’s missing, what’s not there, and what could be.” Minding the gaps in your firm’s operations could mean the difference between realizing your vision or failing to do so…or at least how long it takes.

How do you realize your vision…fast? Mind the gap with the Microsoft Power Platform

If you have a vision for your firm, you want to realize that vision as quickly as possible, with no interruptions and no missteps? You identify the gaps—processes, technologies, methodologies—and look for ways to address them. How? Technology is the obvious answer. But the traditional approaches of either customizing off-the-shelf software that’s already in place or spending a lot of money and time building a custom application often won’t work or aren’t in the budget. That’s when you turn to the Microsoft Power Platform.

The Microsoft Power Platform: Low-code rapid application development that bridges those gaps

Smart financial services companies are already using the Microsoft Power Platform, a low-code, rapid application development environment, to quickly and easily build apps, automate workflows, and extend any solution they already use—not just Microsoft. Even applications like Salesforce, Oracle, and SAP can be extended by the Power Platform to put that last piece in place…that piece that bridges the gap.

This might sound too good to be true, but it works—fast and cost-effectively. Plus, you don’t have to uproot, change, or replace applications or systems you’re already using. If you’re happy with what you have but just have that one gap to fill, the Power Platform does it with finesse. Here are a just a few examples of AKA financial services clients that have put the Power Platform into action and are already seeing results:

Automated Client Reporting from Salesforce: The asset management arm of a leading life insurance company was running the risk of penalties and losing “massive” investors but did not want to replace Salesforce. AKA built a Power Platform solution surrounding Salesforce that streamlined the process, creating empowered, happy employees who can now focus on delivering a white-glove customer experience.

Client Engagement Hub with Next Best Action within Dynamics 365 CRM: A global asset manager wanted to double sales growth, but the current system had a poor user interface, lacked personas, and offered no insights for next best actions. AKA used the Power Platform to design and roll out in just 3 months a Client Engagement Hub with Next Best Action, integrated with Dynamics 365 CRM and Marketo.

Mobile Trade Approval App Integrated with Salesforce: Portfolio managers for an investment firm were inundated with emails for trade approvals and needed an easy, fault-proof way to approve and disapprove trades from mobile devices. In a 1-day workshop, AKA designed a Power Platform solution that integrates with Salesforce, enabling them to approve trades with the click of a button on their mobile phones.

Build an app to bridge that gap

Still skeptical?  Watch our on-demand webcast, presented by AKA’s financial services experts Tom Berger and Michael Quattlebaum.  You’ll learn what the Power Platform is, and what makes it the clear choice above custom development or customizing an existing application. We discuss some typical gaps the Power Platform solves, followed by real-life examples of how the Power Platform is being used at 5 different Financial Services companies – including a few that use Salesforce.



By | 2020-04-13T19:30:06+00:00 March 17th, 2020|Power Platform, Sales & Service (CRM)|0 Comments
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Contributor: Amy Spencer

Amy leads the marketing team that is responsible for go-to-market strategies, messaging, and demand generation for AKA’s financial services and life sciences practices, as well as the company’s cross-industry offerings. She is also responsible for the processes and systems, such as marketing automation and CRM, that the team employs to align marketing with sales for a greater impact. Amy earned a Bachelor of Arts degree in Communications from The College of New Jersey and has 25+ years of experience driving the marketing strategy and execution for technology and professional services firms.

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