How a Global Asset Manager is using the Microsoft Power Platform as Rocket Fuel for Dynamics 365 to Double Sales Growth
Just because your firm is successful doesn’t mean there’s no room to grow. That’s what the Senior VP of Sales and Marketing Technology of a large global asset manager that serves institutional clients and financial intermediaries and manages nearly $2 trillion in assets believed–and that was his goal.
He wanted to find a way to elevate the firm’s CRM system, empowering his team to drive more revenue, faster. In fact, he wanted to double the firm’s sales…an aggressive goal, to be sure, but doable with the right processes and tools.
The roadblock to achieving this goal was not the CRM system itself; the firm uses Microsoft Dynamics 365, which they have been very pleased with. The challenge was how to properly engage financial advisors.
This firm employs a vast army of globally geographically distributed salespeople who manage relationships with financial advisors who recommend the firm’s fund products to their end wealth management clients. Directing this sales team to take action based on relevant data is key for the firm. You can’t just sell to the financial advisors that like to go out for steak dinners with you, but rather to the advisors who actually are going to buy from you.
How to direct these salespeople to act rationally and increase their revenues was a key business driver. The industry term for this set of activities is “next best action,” that is, what should the advisor do? Whom should they call? Whom should they meet with? This “function” needed to be enable by technology.
Most notably, the firm wanted the solution–whatever it might be–rolled out by year-end, which at the time was a very aggressive, 3-month time frame.
The choice is made: AKA Enterprise Solutions
The firm has been a client of my company, AKA Enterprise Solutions, and I can say with confidence that they have been very happy with our partnership and their solution. However, like any smart business, the firm needed to do their due diligence, so they considered other solutions and even other Microsoft global solution integrators.
In the end–I’m happy to say–the firm selected AKA not only because of our deep familiarity with their business, our reputation in the capital markets space, and Microsoft’s strong recommendation, but also because we did not shy away from this challenge, even with the aggressive timeline.
AKA’s game-changing weapon: The Microsoft Power Platform
How could we be so confident in our ability to meet that goal in such a short period of time? Because of perhaps one of the most powerful weapons in our arsenal as a Microsoft Dynamics Partner…the Microsoft Power Platform.
After familiarizing the firm with the Power Platform so they could collaborate with our team on the high-level design of the solution, we used Power Apps, a component of the Power Platform, to build the hub–embedded in the firm’s existing Dynamics 365 CRM solution. The result was a fully functional client engagement hub with a friendly interface and integration with Marketo.
In just 12 weeks, we designed, built, and deployed the solution, which provides the firm’s sales and marketing teams with next best actions and campaign automation that will help them meet their ambitious growth goals.
How the Microsoft Power Platform helps companies achieve the nearly impossible
So, how does the Microsoft Power Platform make it possible to do what seems impossible in such a short period of time?
The Power Platform actually includes three powerful tools—Power BI, Power Apps, and Power Automate (formerly known as Microsoft Flow). It was designed by Microsoft to help companies quickly, easily, and cost-effectively build apps and manage data for greatly improved insights. Each component of the platform was designed to work on its own, but together, they can accomplish transformation at virtually any level that just was not feasible before without engaging with highly experienced programmers and spending a lot of time time and money.
The key to the Power Platform is the fact that it’s built on the Common Data Service for Apps (CDS). The CDS is a secure database in the Azure Cloud and is the foundation or platform that provides the unified, simplified data schema that allows any application or service (not just Microsoft) can work together seamlessly. The foundation of the CDS also means the Power Platform can be used with Office 365 and Dynamics 365—as well as any third-party application or platform…even Salesforce.
The ultimate goal of the Power Platform is to empower organizations to get exactly what they need to accommodate those specialized, unique processes that, regardless of complexity, are critical to their success–and without the time and expense associated with traditional development. Better yet, existing systems don’t need to be touched; apps and workflows can be built around other applications and systems and work in harmony with them.
Do you have an impossible mission? Put AKA and the Microsoft Power Platform to the Test
The Microsoft Power Platform is changing the way organizations look at how to align technology with their business requirements. The days of dealing with “that will do, I guess,” workarounds that cause even more work, or paying big money for customized solutions are in the past.
Contact me or any of AKA’s financial services experts to discuss proof of concept using the Power Platform to tackle your challenges.