Digital Marketing Trends Poised To Take The Spotlight In 2015
Social media has played a significant role in the evolution of digital marketing which is gaining huge traction. According to “7 Digital Marketing Trends That Will Dominate 2015,” posted by Kim Garst on HuffingtonPost.com, nearly 25% of all marketing dollars spent last year were spent on digital marketing and that number is expected to rise. Here are several trends that are expected to command attention in 2015:
- More is not better, especially with email: Sending company newsletters or other information by email used to be a great way to build a customer list. However, people are growing leery of handing out their email address which is why you need to offer content that your customers want to read. Specialty content or information, such as white papers or eBooks, can attract the right attention – when they offer relevant content. Show customers that you know their business needs and you are likely to see a better response.
- Be real, be human, be trustworthy: People choose to work with businesses that they like and trust and you can strengthen connections with customers through social media channels. Use these channels to build relationships, putting customers ahead of sales, and you could win the attention and praise from a lot of people in short time and with little cost. The idea is to be authentic and personalized without blatantly promoting products.
- Put your content in the right mobile-first context: There are many mobile options, including blogs, email campaigns, and social media networks; and for each option you could have a different type of consumer and different content. Consider ‘mobile-first’ with each campaign to make sure that landing pages, images, or other content is optimized and truly mobile-friendly. Chances are good that your prospects and consumers are accessing information through smartphones or tablets and won’t have the patience for unusual formatting or loading errors.
A robust customer relationship management (CRM) solution can support both your digital and traditional marketing efforts. Contact AKA Enterprise Solutions to learn more about using CRM to manage customer, marketing, and sales information to streamline your efforts and improve your return on investment.