Another Print Publication May Become Extinct
In about five or six years we may no longer see USA Today in print, which is hard to imagine. The paper’s editor in Chief [...]
Financial Companies Need to Rethink PR Strategy
Financial companies used to send press releases about any benefit or change in business operations, no matter how insignificant. The number of press releases became a [...]
Find Out What Your Customers Want Out of Mobile Banking
The rise of smartphones and other mobile technologies has influenced how consumers shop, spend, and do their banking. However, mobile banking isn’t the one-size-fits-all service [...]
Tips For Creating Effective Digital Ads
Digital advertising is the place to be, which also makes for a crowded marketplace. With click-through rates as low as .06%, standing out amongst the [...]
Making Banking Easier For Customers
It is safe to conclude that businesses do not profit from customer confusion. This topic was widely discussed at this year's Financial Brand Forum. Financial institutions must make [...]
What Does The Verizon Acquisition Of AOL Say About the Media Industry?
The recent announcement of the acquisition of AOL by Verizon is a bold sign suggesting a quest for businesses to improve revenue by producing and [...]
Don’t Miss A Beat With Native Advertising
Native advertising isn’t a new form of advertising. However, it is a little different in this digital age. BuzzFeed, a popular online advertising platform, crafts [...]
Time For Financial Advisers To Connect With Millennials In A New Way
Apparently the millennial generation is causing a bit of confusion with financial advisers. Many millennials are saving for retirement and making other investments, yet don’t [...]
Digital Media is the Future but What Does That Mean for Agencies, Advertisers and Consumers?
The rise of digital media may seem like an obvious evolution within the media industry. However, ad agencies initially had low expectations for it. They [...]
Does Your Bank Have An App For That?
Good hours, location, and great interest rates are all attractive when choosing a bank; however, more consumers are looking for banks with good apps these [...]
Financial Advisors Need To Go Mobile Or Go Home
There is no secret that consumers are relying more on mobile devices, smartphones and tablets, for both work and pleasure. Many consumers also use mobile [...]
Radio Giant Embraces Digital Ad Era With New Offerings
This new digital era has caught the attention of radio giant, iHeartMedia, who will soon offer up inventory across over 850 stations for automated purchase. [...]
A New Odd Couple – Banks & Tech Startups
We may soon see a new trend emerging as banks continue to struggle with competing in this new digital era. Big banks that are having [...]
Embrace The Mobile Movement With These Five Trends
Mobile devices continue to get smarter and with more and more consumers relying on smartphones and tablets, we have solidly entered into a new mobile era. [...]
Digital-TV Ad Synchronization Appears To Be Working
Exposing customers to the same message on television and online appears to be improving click-through rates for digital ads, which could lead to stronger brand [...]
Financial Start-ups Offering Services That Banks Can’t, And It’s Working
New, young financial start-ups are happy to take on the unsatisfied customers from larger banks. Untethered from aging legacy systems, newer financial firms have the [...]
Mobile Ad Spending Poised To Overtake Desktop Ad Spending
It’s clear that more and more people of all ages are using smartphones and tablets for entertainment, shopping, and a myriad of other services. It [...]
Bank Fees Likely Contribute To Unsatisfied Customers
A recent study shows that nearly one in three customers are unsatisfied with their banks and bank fees appear to have a lot to do [...]
Mobile Marketing May Lead To Better Results Than Social Media Marketing
Mobile marketing appears to be taking the lead over social media and email marketing. Not only is mobile marketing more affordable, it’s showing a higher [...]
Brand Marketers Embrace New Tactics, Focusing on Big Data and Mobile Ad Spending
Marketing budgets appear to be growing, with spending earmarked for marketing data, mobile ad spending, and social media activities. Brand marketers appear to be optimistic [...]
Predictions On Using Big Data In Marketing
Big data is a popular term in many industry segments including the marketing and advertising industry. After facing the standard resistance with common questions about [...]
Creating Advertising Copy That Gets Results
Advertising is all around us, we see it, hear it, and are immersed in it every day from our mobile devices, newspapers, street signs, and [...]
Is The World Ready For Mobile Wallet?
After a mere six month beta-testing phase, Amazon is cancelling its Amazon Wallet project by removing it from app stores. Apple Pay offered a similar [...]
Local Broadcasters May Be Missing Out On Mobile Users
Many consumers get news and other information from their mobile or digital devices. Local broadcasters that can focus their attention on these mobile viewers can [...]
Chicago Bank Rolls Out Cardless Cash Option
One bank in Chicago is testing out a new digital feature for their customers who want to avoid swiping a bank card through an ATM. [...]
Evolving Trojan Program Targets Banks And Webcams
A common Trojan program named ZeuS has unfortunately been modified to target global banks and payment systems. The new Trojan is known as Chthonic and [...]
Do Consumers Trust Banks More Than Internet Giants? Should They?
A recent study by Bizrate Insights indicates that consumers trust their banks with personal details over technology giants including Google, Apple, and Amazon. The trust [...]
Avoid Financial Fraud With This Tool
There have been many financial scams out there, luring unsuspecting consumers to financial distress, even ruin. Financial fraud is continuing to rise and many scams can [...]
The Financial Industry Is Poised For Another Evolution
Traditional banks may soon give way to more online, mobile banking. The ways that millennials and other younger generations use technology is influencing a new [...]
What Can Banks Do To Win Back Customers? Invest In Technology
Technology, particularly the new ‘Internet of Things’, is changing the way consumers shop, buy, and bank. Generation Y and Millennials are often tied to smartphones [...]