Another Print Publication May Become Extinct
In about five or six years we may no longer see USA Today in print, which is hard to imagine. The paper’s editor in Chief [...]
In about five or six years we may no longer see USA Today in print, which is hard to imagine. The paper’s editor in Chief [...]
Financial companies used to send press releases about any benefit or change in business operations, no matter how insignificant. The number of press releases became a [...]
The rise of smartphones and other mobile technologies has influenced how consumers shop, spend, and do their banking. However, mobile banking isn’t the one-size-fits-all service [...]
Digital advertising is the place to be, which also makes for a crowded marketplace. With click-through rates as low as .06%, standing out amongst the [...]
It is safe to conclude that businesses do not profit from customer confusion. This topic was widely discussed at this year's Financial Brand Forum. Financial institutions must make [...]
The recent announcement of the acquisition of AOL by Verizon is a bold sign suggesting a quest for businesses to improve revenue by producing and [...]
Native advertising isn’t a new form of advertising. However, it is a little different in this digital age. BuzzFeed, a popular online advertising platform, crafts [...]
Apparently the millennial generation is causing a bit of confusion with financial advisers. Many millennials are saving for retirement and making other investments, yet don’t [...]
The rise of digital media may seem like an obvious evolution within the media industry. However, ad agencies initially had low expectations for it. They [...]
Good hours, location, and great interest rates are all attractive when choosing a bank; however, more consumers are looking for banks with good apps these [...]
There is no secret that consumers are relying more on mobile devices, smartphones and tablets, for both work and pleasure. Many consumers also use mobile [...]
This new digital era has caught the attention of radio giant, iHeartMedia, who will soon offer up inventory across over 850 stations for automated purchase. [...]
We may soon see a new trend emerging as banks continue to struggle with competing in this new digital era. Big banks that are having [...]
Mobile devices continue to get smarter and with more and more consumers relying on smartphones and tablets, we have solidly entered into a new mobile era. [...]
Exposing customers to the same message on television and online appears to be improving click-through rates for digital ads, which could lead to stronger brand [...]
New, young financial start-ups are happy to take on the unsatisfied customers from larger banks. Untethered from aging legacy systems, newer financial firms have the [...]
It’s clear that more and more people of all ages are using smartphones and tablets for entertainment, shopping, and a myriad of other services. It [...]
A recent study shows that nearly one in three customers are unsatisfied with their banks and bank fees appear to have a lot to do [...]
Mobile marketing appears to be taking the lead over social media and email marketing. Not only is mobile marketing more affordable, it’s showing a higher [...]
Marketing budgets appear to be growing, with spending earmarked for marketing data, mobile ad spending, and social media activities. Brand marketers appear to be optimistic [...]
Big data is a popular term in many industry segments including the marketing and advertising industry. After facing the standard resistance with common questions about [...]
Advertising is all around us, we see it, hear it, and are immersed in it every day from our mobile devices, newspapers, street signs, and [...]
After a mere six month beta-testing phase, Amazon is cancelling its Amazon Wallet project by removing it from app stores. Apple Pay offered a similar [...]
Many consumers get news and other information from their mobile or digital devices. Local broadcasters that can focus their attention on these mobile viewers can [...]
One bank in Chicago is testing out a new digital feature for their customers who want to avoid swiping a bank card through an ATM. [...]
A common Trojan program named ZeuS has unfortunately been modified to target global banks and payment systems. The new Trojan is known as Chthonic and [...]
A recent study by Bizrate Insights indicates that consumers trust their banks with personal details over technology giants including Google, Apple, and Amazon. The trust [...]
There have been many financial scams out there, luring unsuspecting consumers to financial distress, even ruin. Financial fraud is continuing to rise and many scams can [...]
Traditional banks may soon give way to more online, mobile banking. The ways that millennials and other younger generations use technology is influencing a new [...]
Technology, particularly the new ‘Internet of Things’, is changing the way consumers shop, buy, and bank. Generation Y and Millennials are often tied to smartphones [...]