Advertising in the Digital Age
The dramatic change in advertising brought on by the digital age is causing many media companies to search out more lucrative options. Not only is advertising delivered differently, media companies must also deal with a new digital environment where advertising in their publications/radio stations or TV Channels, is not the only way clients have to learn about products and services. In his post, Newspaper advertising makes no sense in a non-linear world, Guardian professional Michael Rosenblum provides an interesting take on how media companies can adapt and compete with the giants of the online world.
Using the advertising revenue strategy that was created for agency controlled distribution whether it was in a Newspaper/Magazine, TV or Radio, doesn’t make sense in our current user controlled, interactive and instant online space. What do you think? Should newspapers and magazines adopt immediate online transactions instead of static advertisements to stay afloat?