Advertising in the Digital Age

The dramatic change in advertising brought on by the digital age is causing many media companies to search out more lucrative options. Not only is advertising delivered differently, media companies must also deal with a new digital environment where advertising in their publications/radio stations or TV Channels, is not the only way clients have to learn about products and services. In his post, Newspaper advertising makes no sense in a non-linear world, Guardian professional Michael Rosenblum provides an interesting take on how media companies can adapt and compete with the giants of the online world.

Using the advertising revenue strategy that was created for agency controlled distribution whether it was in a Newspaper/Magazine, TV or Radio, doesn’t make sense in our current user controlled, interactive and instant online space. What do you think? Should newspapers and magazines adopt immediate online transactions instead of static advertisements to stay afloat?


By | 2018-07-06T17:50:11+00:00 July 15th, 2013|Uncategorized|0 Comments
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Contributor: Adolfo Ramirez

As AKA's Media Practice Lead for more than a decade, Adolfo is an experienced consultant and project manager with a history of successful CRM and ERP projects across media and other industries. With 17 years of experience working with the Microsoft business platform, he is responsible for leading his team in designing, building, and implementing solutions that help media companies drive value.

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