Media Company Replaces Advertising Software with DynamicsADvantage for ERP & CRM

Randall Reilly uses Microsoft Dynamics GP for their accounting software. They were also using a third party advertising software product and did not have a CRM tool. This project will be a double implementation of DynamicsADvantage for ERP and CRM. DynAD as a Microsoft based solution will integrate seamlessly with Dynamics GP providing a single platform to manage their business, avoiding multiple integrations and manual entries. Additionally, the client will be implementing Dynamics CRM which will fully integrate to GP providing an end-to-end solution that supports their ad sales process. AKA will support Randall Reilly’s marketing and data analysis with DynAD for CRM initiatives directed at targeting their clients effectively. Both implementations are in progress with a projected live date of January 2014.

 

 

 

 

 

By | 2018-07-06T17:50:07+00:00 November 25th, 2013|Uncategorized|0 Comments
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Contributor: Adolfo Ramirez

As AKA's Media Practice Lead for more than a decade, Adolfo is an experienced consultant and project manager with a history of successful CRM and ERP projects across media and other industries. With 17 years of experience working with the Microsoft business platform, he is responsible for leading his team in designing, building, and implementing solutions that help media companies drive value.

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